Making it possible for communities to be more active as part of their daily lives.


Our vision is quite simply for more people to enjoy being active – as part of their daily lives – in communities across the UK.

Achieving this will lead to an improvement in health generally and help combat some of the most significant social issues of our time, such as inactivity, obesity and mental health issues. We can also apply our methodology to other social issues.

Do the maths

Our not-for-profit organisation is greater than the sum of its parts.

Dr Nicola Eccles

Director of Research

Nicola is a co-founder of CP Active, director of research, and lecturer in health, wellbeing and physical activity. Nicola has studied communities around the world and how they remain active and wants the UK to lead the world in its strategy to combat inactivity. Nicola is responsible for leading all the research elements and creating the innovative programmes that help people to become more active in their daily lives.

Nicola has been researching, implementing and evaluating programmes related to physical activity for 25 years. Nicola brought the first sociologically-based child obesity intervention programme to the UK in 2004 and has worked with Leeds University, Stirling University, Liverpool John Moore’s University and Leeds Trinity University, as well as with Sport England, Sport Scotland, StreetGames and Mini Mermaids UK.

Nicola is currently a visiting lecturer at Leeds Trinity University and an associate lecturer at the University of Huddersfield, as well as a director of Mini Mermaids UK Running Club. Nicola has completed many triathlons, several ultra-distance events, marathons and duathlons over the past few years.

Mike Brennan

Chief Executive Officer

Mike is a co-founder of CP Active and a media expert with many years’ experience in advertising and creating new businesses. Mike runs several outdoor media businesses, covering airport advertising and digital technology, and is a former trustee of a children’s hospice charity. Mike is responsible for the organisation’s strategy and advising on business development and marketing. Mike is a keen walker and plays football regularly.

Tim Marsden

Head of Insight

Tim has worked in marketing for over 25 years across a variety of companies and sectors on the client side – BP, Kodak, the Co-operative, MyTravel, Harveys and Bensons for Beds. Tim advises on marketing and business strategy, as well as getting involved in designing innovative campaigns. Tim’s main activity is cycling, with coast-to-coasts, Land’s End to John O’Groats and a 700-miler from the Spanish-French border to the French-Belgian border all under his belt on two wheels in the last few years.

Richard Eccles

Managing Director

Richard is a co-founder of the organisation and specialises in creation and delivery. Richard has spent many years working alongside local and central government organisations and has experience in the physical activity sector and of designing programmes to drive behaviour change. Richard is responsible for new business development, as well as stakeholder relationship development, legal issues and day-to-day management.

Richard has been involved in sport for most of his life, having completed numerous triathlons, including Ironman UK, and long-distance fell races such as the Yorkshire Three Peaks. When not competing, Richard enjoys long walks on the moors, wild swimming and coaches primary school children in football.

Nina Fryer

Public Health Consultant

Nina Fryer is a public health professional, with an academic background in health and wellbeing, health promotion and evaluation of interventions. She has been teaching and lecturing for thirteen years, and also spent four years working as a Public Health Manager, directly applying academic knowledge in the areas of public health to an employment setting. Nina has evaluated a number of health projects, including the effects on psychological health of an employment based ‘healthy week’. Nina is a keen cyclist and runner in her spare time, having completed a range of long-distance challenges.

Steve Green

Operations Manager

Steve is a graphic designer by trade and has run his own design agency, as well as working for a range of high-profile clients in other agencies. Steve manages the day-to-day operations on the production side, providing creative input, sourcing high-quality graphics and materials, as well as drafting all the necessary specifications and ensuring campaigns are delivered on time. Steve is an ex-Great Britain runner with a 2h15m marathon under his belt, as well as an endless list of race victories and course records over the years. Steve continues to run, is also a running coach and cycles in his spare time.

Ed Armstrong

Edward Armstrong is a marketing expert and has worked in the not-for-profit and advertising sectors for several years. Ed has worked on a wide range of projects, using online and email marketing, PR and social media to create prominent marketing campaigns. Ed is responsible for all the PR and day-to-day marketing of the organisation.

Ed is a gym-addict and spends lots of time on the weights and the rest of the time trying to find clothing to fit round his ever-expanding arms.

Jim Manson

Head of Media and Public Relations

Jim Manson has worked at a senior level in the media and broadcast industry for a number of years.  He currently acts as an executive media consultant and a Director of an international content outlet channel that reaches around 250 million worldwide viewers. Jim provides advice and support as an executive media advisor to companies seeking new communication conduits in an evolving media landscape. Jim has a wealth of knowledge about the natural world and spends hours walking in the Yorkshire Dales.